high-pressure

high-pressure
high-pressure ˈhigh-ˌpressure adjective [only before a noun]
1. a high-pressure job or situation is one where you need to work extremely hard; = STRESSFUL:

• He helped launch the television network and then left the high-pressure job after disagreements with a colleague.

2. MARKETING high-pressure sales/​selling methods etc very direct methods of selling that try to force people to buy:

• They used high pressure sales tactics to force unwary customers to buy securities that were worthless.

* * *

high-pressure UK US /ˌhaɪˈpreʃər/ US  /-ɚ/ adjective [usually before noun]
MARKETING used to describe methods of selling that involve persuading people in a forceful way to buy something that often they do not want: »

The law is designed to rein in high-pressure sales by phone companies.

»

There have been a string of complaints about the bank's high-pressure sales tactics.

WORKPLACE involving a lot of responsibility or worry: »

It's a high-pressure job and it's a lot to ask one person to take all that responsibility.

»

He's had a lot of experience handling high-pressure professional situations.


Financial and business terms. 2012.

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